About the

concept

The 30-second advertising spot is precisely that – an
advertisement that lasts for 30 seconds, booked to
show at a specific time in a television commercial
schedule. Spots can vary in length from 15 seconds to
60 seconds or longer. Long-form spot advertising,
meaning anything over 40 seconds, communicates
more information and has more scope for creativity.
This can help your ad stand out from all the other ads
that are competing for attention