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The run-up to Christmas is a real treasure trove for advertisers. This year has seen some of the best commercials in the retail sector – we show you our favorites from Hungary and the surrounding countries!


This year’s Tesco Christmas film is a real family spot: the protagonist is an introverted teenage boy who looks with disdain on his family’s Christmas transformation, until he finally… But without a spoiler… it’s definitely worth a watch!

Popular in the Chech market, Rohlik reflects a real problem: for the protagonist, a young boy, Christmas shopping is a nuisance that takes a lot of time and energy away from his parents. The benefits of home delivery are presented in a charming story.


As last year, the PENNY chain has come up with an unusual Christmas video for 2023. The film focuses on children, who are able to break free from the pressures they are under and give voice to their opinions and feelings.


Continuing the story of Kevin the Carrot, Aldi has come up with another sophisticated, beautifully animated and well thought out video this year, which clearly sends the message that kindness and looking out for each other is the most important thing.

TK Maxx

In the online shop’s Christmas video, the story is taken by the cute animals, who have been duly dressed by the farm’s hostess in the run-up to Christmas.