In 2025, AI mostly acted as an accelerator in social media copywriting: surveys showed that…
Viktória LőrinczSeptember 3, 2026
According to HubSpot’s 2026 State of Marketing report, short-form video is the highest-ROI content type:…
Viktória LőrinczJuly 6, 2026
The spread of smart devices has fundamentally redrawn the boundary between work and private life…
Viktória LőrinczJune 18, 2026
Gen Z is the most values-driven generation in modern marketing history. They prioritize mental health awareness,…
Tim AddisonMay 22, 2026
Gen Z has grown up in a visually saturated environment. They're accustomed to rich media but increasingly…
Tim AddisonMay 15, 2026
Let's start with some numbers that reveal how fundamentally different Gen Z's media consumption is: 81% of…
Tim AddisonApril 30, 2026
In 1893, a renowned Zen Buddhist monk visited the World Parliament of Religions in Chicago.…
Tim AddisonApril 24, 2026
Gen Z spends an average of 3+ hours daily on social media. They consume content…
Tim AddisonMarch 26, 2026
A brand is not a campaign type, not an image film, and not simply “nice…
Viktória LőrinczMarch 19, 2026
Since this was an experimental project, it was important to truly avoid using human intelligence…
Viktória LőrinczMarch 9, 2026
A brand’s competitive advantage is often determined by whether its technical foundations are in order…
Viktória LőrinczJanuary 13, 2026
The goal of newsletters is to help a brand achieve greater reach and drive traffic…
Viktória LőrinczDecember 2, 2025
Tesco’s 2025 campaign, “That’s What Makes It Christmas” goes completely against the airbrushed, picture-perfect Christmas…
Viktória LőrinczNovember 27, 2025
Graphical interfaces don’t only evolve because of trends; they also adapt to user habits. In…
Viktória LőrinczNovember 11, 2025
First, assess what employees think about the brand: what they like, and what they would…
Viktória LőrinczOctober 30, 2025
Artificial intelligence — especially machine learning and natural language processing (NLP) — can now recognize…
Viktória LőrinczOctober 21, 2025
According to the latest statistics, more than 60% of global internet traffic now comes from…
Viktória LőrinczOctober 7, 2025
1. Digital Marketing and Omnichannel Presence In today's digital age, a strong online presence is…
Tim AddisonSeptember 13, 2025
1. Digital Transformation and Online Presence In an increasingly digital world, pharmacy chains must prioritize…
Tim AddisonSeptember 3, 2025
Artificial intelligence (AI) is transforming the way brands connect with their audiences. From hyper-personalized ad…
Tim AddisonAugust 18, 2025
Before launching any campaign, establish specific, measurable objectives. Are you aiming to increase website traffic,…
Tim AddisonAugust 6, 2025
In the world of beauty, personal care, and lifestyle brands, authenticity is key. Over the…
Tim AddisonAugust 1, 2025
Consumers increasingly expect brands and nonprofits to take a stand on environmental, social, and ethical…
Tim AddisonJuly 15, 2025
With over 25 years of experience working with Tesco as their weekly promotional flyer producer…
Tim AddisonJuly 8, 2025
Personalized ads create a deeper connection with your audience by addressing their unique needs. For…
Tim AddisonMay 21, 2025
THE OPTIONS Things can be done either 1. Well and fast but it will cost…
Tim AddisonFebruary 19, 2025
Today, there is a growing group of conscious consumers who prefer sustainable goods and services.…
Viktória LőrinczJune 14, 2024
As we have already reported in several articles, AI is helping to change many disciplines.…
Viktória LőrinczMay 8, 2024
This year's Tesco Christmas film is a real family spot: the protagonist is an introverted…
Viktória LőrinczApril 5, 2024
In 2023, AI exploded into our lives, and this did not bypass email newsletters: artificial…
Viktória LőrinczMarch 25, 2024
AI is increasingly playing a significant role in certain professions, including graphic design. It's no…
Viktória LőrinczMarch 1, 2024
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Viktoria Ficzere-FortFebruary 28, 2024
Retailers are harnessing the power of customer data to deliver personalized advertising experiences. By leveraging…
Retail EnthusiastJune 6, 2023
Available now to share or download with this link. Hammer, whose client for 25 years…
Tim AddisonDecember 14, 2022
After the welcome drink(s) there were personal introductions and interesting chats with some of our…
Tim AddisonOctober 14, 2022
The outline style is getting more and more popular every year and is gaining a…
Dávid KerékSeptember 19, 2022
We spent an exciting 2 hours listening to the thoughts of Ákos, who worked for…
Dávid KerékMay 27, 2022
Leaders and expert consultants in the retail industry talked about topics such as consumers’ carbon…
Tim AddisonApril 28, 2022
At the beginning of this year Gartner unleashed some interesting stats that further solidify the…
Tim AddisonApril 12, 2022
There is something magical about running. Up close, it captures strong emotions in each step.…
Irek SzandałaMarch 18, 2022
Although the print leaflet is not being discontinued, nor is it likely to be discontinued,…
Tim AddisonFebruary 18, 2022
According to global reports it’s over 150 minutes per day on average an increase of…
Tim AddisonJanuary 28, 2022
In advertising, there are many different types of creative concepts by using alternatives, consequences, activation,…
Dávid KerékJanuary 20, 2022
Whether watching television, a mime on the street or looking at a painting in a…
Tim AddisonNovember 19, 2021
Checking in on the Hammer Forest. Last year, as a gift to, and on behalf…
Dávid KerékNovember 5, 2021
Do you remember The Mole’s Dream (Czech title: “Krtek ve snu”) cartoon movie by Zdeněk…
Viktoria Ficzere-FortMay 21, 2021
Another social network? Really? Now? Not at all! Because Pinterest is known to be not…
Renata SzoboszlayApril 21, 2021
This week some of the Hammer Agency team got together on a “Teams Breakfast” to…
Tim AddisonApril 12, 2021
Ahead of the global pandemic, we had already begun planting thousands of trees across five…
Dávid KerékApril 12, 2021
The further back we look from where we are, the more clearly defined the path…
Tim AddisonFebruary 18, 2021